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Affiliate
/əˈfɪl.i.eɪt/noun / verb
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An affiliate is an organization, group, or individual that is formally connected to a larger entity, often sharing resources, branding, or goals while maintaining some autonomy. In modern contexts, it's frequently used in business and digital marketing to describe partners who promote products or services for mutual benefit, highlighting the interconnected nature of today's global networks.
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Affiliate marketing alone drove over $12 billion in sales in the US in 2023, powering platforms like Amazon Associates and revolutionizing e-commerce by turning everyday bloggers into revenue generators—yet it all traces back to basic referral systems from the early 1990s.
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