Finance & Businessfreq · 1via Dusty Flow

Consumer Perception

/kənˈsjuːmər pərˈsɛpʃən/noun
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Consumer perception is the mental process by which individuals form opinions and interpretations about products, services, or brands based on sensory experiences, marketing messages, and personal biases. This concept drives purchasing decisions and can be swayed by factors like social proof or cultural trends, making it a key battleground for businesses in a hyper-connected world.

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