Strategy & Leadershipfreq · 1via Dusty Flow

Decoy

/ˈdiː.kɔɪ/noun / verb
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A decoy is an artificial lure or imitation used to mislead, distract, or attract attention away from the real target, often employed in hunting, warfare, or digital security. In today's world, it extends metaphorically to strategies like fake online profiles to trap scammers or bait ads to study consumer behavior, showcasing how deception can be a clever tool for protection or insight.

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