Finance & Businessfreq · 1via Dusty Flow

Greenwashing

/ˈɡriːnˌwɒʃɪŋ/noun / verb
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Greenwashing is the deceptive marketing practice of portraying a company, product, or policy as environmentally friendly when it's not, often to appeal to eco-conscious consumers. In modern contexts, it's become a hot-button issue amid rising climate awareness, allowing businesses to green their image without making real changes, but it erodes trust and can lead to regulatory crackdowns.

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