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Information Flow

/ˌɪnfərˈmeɪʃən floʊ/noun
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Information flow refers to the systematic movement, exchange, and processing of data or knowledge between sources, such as people, systems, or networks. In modern contexts, it highlights how efficient or restricted this circulation can influence decision-making in businesses or amplify viral trends online, making it a critical concept in an era of information overload.

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In 2023, the world's data creation hit an astonishing 2.5 quintillion bytes per day, much of it driven by information flow through social media and streaming services, which is equivalent to filling 500 million DVDs daily and underscores how this invisible current shapes global events and economies.

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