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Nudge
/nʌdʒ/noun / verb
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A nudge is a gentle push or prod, often with the elbow, to attract attention or prompt action without aggression. In modern contexts, particularly in behavioral economics, it refers to a subtle strategy that influences decisions in a positive way, like designing choices to guide people towards better options without removing their freedom.
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The concept of a 'nudge' in policy was popularized by economists Richard Thaler and Cass Sunstein in their 2008 book 'Nudge', which inspired the UK's Behavioural Insights Team and has led to global applications, such as increasing retirement savings participation rates by over 40% in some countries through simple default enrollments.
Verified Sources
Oxford English DictionaryMerriam-Webster DictionaryNudge by Richard Thaler and Cass SunsteinBehavioural Insights Team Website
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