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Nutraceutical

/ˌnjuː.trəˈsuː.tɪ.kəl/noun
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A nutraceutical is a food or food-derived product that provides health benefits, including disease prevention and treatment, beyond basic nutritional value. In today's wellness-focused world, it's often marketed as a bridge between food and medicine, appealing to consumers seeking natural alternatives to traditional drugs without the rigorous regulatory hurdles.

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The global nutraceutical market exploded from about $140 billion in 2015 to over $450 billion by 2023, driven by consumer demand for natural health solutions, and studies show that compounds like beta-carotene in carrots may reduce the risk of certain cancers by up to 50% in high-risk populations.

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