Psychology & Healthfreq · 1via Dusty Flow

Persona

/pərˈsoʊnə/noun
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A persona is the outward-facing aspect of an individual's personality or character that they present to the world, often as a protective mask in social situations. In contemporary contexts, it's widely used in psychology to describe self-presentation and in marketing to craft brand identities, highlighting how people adapt their behaviors for different audiences.

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