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Pseudonymization

/ˌsuːdəʊˌnɪmɪˈzeɪʃən/noun
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Pseudonymization is the process of replacing identifiable personal data with artificial identifiers, making it impossible to attribute the data to a specific individual without additional information. This technique enhances data privacy and security while allowing for useful analysis in fields like research and marketing. In today's digital age, it's a vital compliance tool under regulations like GDPR, striking a balance between data utility and individual rights.

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