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Retail

/ˈriː.teɪl/noun / verb
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Retail is the business activity of selling goods or services directly to consumers for their personal use, often in small quantities and at a markup from wholesale prices. This sector drives everyday commerce, from bustling high-street shops to seamless online platforms, and has evolved with technology to include personalized shopping experiences that influence consumer behavior worldwide.

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The global retail market is projected to reach $28 trillion by 2025, with e-commerce making up a staggering 22% of that total, largely thanks to the rise of platforms like Amazon that transformed how we shop. This digital shift was accelerated by the COVID-19 pandemic, which saw online retail sales surge by 27.6% in 2020 alone.

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