Service Mark
A service mark is a distinctive symbol, word, or phrase used to identify and distinguish the services of one business from those of others, much like a trademark does for goods. It plays a crucial role in branding intangible offerings, such as consulting or entertainment, helping companies build trust and loyalty in competitive markets while protecting against imitation.
Did you know?
Surprisingly, the first service mark registered in the U.S. was for a laundry service in 1870, marking the beginning of intellectual property protection for intangible services; today, over 2 million active service marks are registered worldwide, many of which are iconic brands like the Starbucks siren that drive billions in revenue.
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