Surveillance Capitalism
Surveillance capitalism is an economic system where companies collect and analyze vast amounts of personal data to predict and influence human behavior for profit. This concept, popularized by scholar Shoshana Zuboff, critiques how tech giants exploit digital interactions, raising alarms about privacy erosion and the commodification of everyday life in the internet age.
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Surveillance capitalism has led to the creation of a data economy worth over $300 billion annually, with companies like Google processing more than 40,000 search queries every second to build user profiles. This scale of data harvesting has sparked global regulations, such as the EU's GDPR in 2018, which was directly influenced by concerns over these practices.
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